Accenture Case Study 1 Essay Example

Accenture Case Study 1 Essay How did Accenture transfer the brand equity from its original name, Andersen Consulting, to the new company name? To find a name that represents their company in a new face, the company put it as its top priority. Through marketing campaign, internet search, consulting outside firms, and employees’ participation worldwide, the company finally found its name, which is Accenture. During the process, the company was worry of how to transfer the brand equity from its original name, Andersen Consulting to the new name that customers still accept their products and services. Brand equity is defined by the book is the positive differential effect that knowing the brand name has on customer response to the product or service (Kotler Armstrong 2008, page 231). Hence, the marketing teams came up with an idea that they put â€Å"Renamed. Redefined. Reborn. 01-01-01. † at the bottom right corner of the advertising newspaper to tell customers that the company is innovating to a different level of values and services to serve their customers. As soon as they decided on the new name, it was announced to the public. As a result, they initially received positive feedback from customers. We will write a custom essay sample on Accenture Case Study 1 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Accenture Case Study 1 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Accenture Case Study 1 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By communicating well with the company existing customers throughout the process, the company has transferred much of its brand equity to its new name. Thus, Accenture tied its new name to the old company while distinguished the firm from its former parent company, Arthur Andersen. 2. Evaluate the Accenture brand name using the six criteria detailed in the chapter? It was a difficult process in finding the new name for the company. However, with their best effort and commitment, the company finally found a new name that would represent their company to their customers. Its new name was Accenture, which had a combination of accent and future, intended to emphasize on the future, and what the company want to provide to its customers. The name Accenture did meet all the criteria mentioned in the book. First, it suggests something about the product’s benefits and qualities (Kotler Armstrong 2008, page 232). The company is looking toward the future with its new values and services. Second, the name Accenture is very easy to pronounce, recognize, and remember (Kotler Armstrong 2008, page 232). Third, the name is distinctive (Kotler Armstrong 2008, page 232). Accenture is a unique name that tells about the company’s future commitment to their customers. Forth, the name is extendable (Kotler Armstrong 2008, page 232). Fifth, the name easily translates into foreign languages (Kotler Armstrong 2008, page 232). And sixth, it is capable of registration and legal protection because it is not existed and does not match with any existing brand names (Kotler Armstrong 2008, page 232). 3. How did Accenture use the requirement to rename the company as an opportunity to reposition itself? With the competitive market, the company wanted to build a new position in the market. The company wanted to extend its areas of expertise beyond the boundary from the formal parent consulting firm. They wanted to make a new mark by bringing innovations to improve the way the world works and lives. They wanted to change the way the business community and customers perceived about them. The company wanted to continue to build a network of businesses to meet all of its customers’ needs. They also wanted to have a new look toward their services and their operation. Thus, to have a chance to change their company’s name is an opportunity in a lifetime that they have to make all these happen. Hence, the name in lower case Accenture with a greater sign above the letter â€Å"t† has marked the company’s grand opening, and repositioned itself to the world with better and quality services in the future. Therefore, to reintroduce the company to its current and future customers, Accenture has redefined the company’s strengths and clarified the company new position in the market. Today, Accenture is wide-expanded and becomes global management consulting, technology services and outsourcing company that has 257,000 people serving clients in more than 120 countries (Accenture 2012, paragraph 4).

Free Essays on Amish

â€Å"Amish Culture† All aspects of Amish life are established by written or oral rules, known as Ordnung. The Ordnung defines what it means to be Amish. It dictates their lifestyles, ranging from dress to hair length to buggy or farming style. The Ordnung varies in different communities. This is why one may see Amish in one part of the country riding in automobiles or using electricity. The most important social unit in the Amish culture is family. Amish marry only Amish; intermarriage is forbidden. Large families with up to ten children are very common. The father is the head of the household. He, along with his sons, are responsible for the farm work. The wife does the cleaning and cooking. The conveniences of modern technology are not encouraged or accepted in most Amish communities, known as the Old Order Amish. Most Amish cultivate their fields with horse-drawn machinery, travel in horse-drawn buggies, and live in homes without electricity. A telephone is a common use, yet they are not allowed inside the home. These conveniences are believed to weaken the family structure. The Old Order Amish use little modern technology, while the New Order Amish are permitted to use electricity, own vehicles and other conveniences. The Amish style of dress is very simple. It represents their separation from other cultures and their faith. Clothing is made of primarily dark, plain fabrics. Amish women generally wear long sleeve dresses with a full skirt. They are not allowed to wear patterned clothing or jewelry. They also never cut their hair, and wear it in a braid or a bun concealed by a small bonnet. Amish men typically wear straight-cut suits without collars or pockets. Young men are to be clean shaved, while married men are to allow their beards to grow. Mustaches are forbidden. The Ordnung of each community specifies their own dress code along with other aspects of life.... Free Essays on Amish Free Essays on Amish â€Å"Amish Culture† All aspects of Amish life are established by written or oral rules, known as Ordnung. The Ordnung defines what it means to be Amish. It dictates their lifestyles, ranging from dress to hair length to buggy or farming style. The Ordnung varies in different communities. This is why one may see Amish in one part of the country riding in automobiles or using electricity. The most important social unit in the Amish culture is family. Amish marry only Amish; intermarriage is forbidden. Large families with up to ten children are very common. The father is the head of the household. He, along with his sons, are responsible for the farm work. The wife does the cleaning and cooking. The conveniences of modern technology are not encouraged or accepted in most Amish communities, known as the Old Order Amish. Most Amish cultivate their fields with horse-drawn machinery, travel in horse-drawn buggies, and live in homes without electricity. A telephone is a common use, yet they are not allowed inside the home. These conveniences are believed to weaken the family structure. The Old Order Amish use little modern technology, while the New Order Amish are permitted to use electricity, own vehicles and other conveniences. The Amish style of dress is very simple. It represents their separation from other cultures and their faith. Clothing is made of primarily dark, plain fabrics. Amish women generally wear long sleeve dresses with a full skirt. They are not allowed to wear patterned clothing or jewelry. They also never cut their hair, and wear it in a braid or a bun concealed by a small bonnet. Amish men typically wear straight-cut suits without collars or pockets. Young men are to be clean shaved, while married men are to allow their beards to grow. Mustaches are forbidden. The Ordnung of each community specifies their own dress code along with other aspects of life.... Free Essays on Amish â€Å"Amish mount rare petition drive to keep horses on property.† By Dan Lewerenz I chose this article for chapter four to fit under Cultural Diversity. The article discusses a situation involving two Amish men who received fines for having horses on their property without the adequate amount of land required by law. One of the men challenged the zone ordinance on religious freedom grounds and the district postponed the hearing for procedural reasons. The Amish are a very good example that we can relate to due to the fact that they are like neighbors to us. We can see the cultural differences in reality on a day to day basis because they are a part of our society. We see how they differ from our own culture by the Gesellschaft society and the Gemeinschaft community. Although the Amish are a subculture and usually looked at in that perspective, this article shows us that there are circumstances that we find the reactions shocking. In this article, an Amish man receives a fine, starts a petition, goes to court and fights the fine that he receives instead of laying low and accepting it like we would all expect. It is very rare to see this happen in the Amish community. The Amish are very culturally diverse in various ways but this article also shows us an example of cultural diffusion. Years ago, a person belonging to the Amish community wouldn’t dare to fight the law. Times sure are changing along with the Amish com munity....

STATEGIC BUSINESS Essay Example | Topics and Well Written Essays - 7000 words

STATEGIC BUSINESS - Essay Example nges and the ways and means by which these could be remedied or fixed, so that uninterrupted and hassle-free use of internet could be ensured to the end-users and clients. The Transport Layer Protocol (TLS) could be defined as a protocol used in a communication network like the Internet. The Transport Layer Protocol provides data security for sent data/information. Data security is made possible by encrypting the data from the client and decrypting it at the receiver. It also ensures that the data is sent to the right person. One of the main advantages of TLS is that it can be extended by laying new algorithms with respect to the client-server algorithms. Different versions of TLS have been developed for computer applications including internet browsing, mailing and IP telephony. The new technology of TLS rushed into the IT scene following the introduction of Secure sockets layer (SSL) by Netscape .However, the introduction of TSL posed a great disadvantage as TSL and SSL failed to function together in proper co-ordination. This became a major hassle for those who were working with new and old networking protocols. But, it is surprising that today, mo st of the browsers operate using TSL. As TLS protocol offers powerful security to the data that is being sent, it acts as a kind of assurance to the person to whom you are communicating with. However, this is possible only when both ends are certified with the TLS certificate. In a typical scenario, this is not possible for all the users. X.509 is the most commonly used certificate for TLS communication. Some of the main protocols that TLS supports are HTTP, IMAP, POP3, and SMTP. TLS is an innovative technology used for modern communication purposes. A key advantage of TLS is that it offers extreme data reliability and security. The data is sent and received by the client server using certain procedures that underlie the protocol. This process starts with the client inquiring about the TLS certificate of the